Every project is unique; each has different targets and priorities.
For some it’s about making a statement, for others it might be more about packaging efficiency, speed and labour-saving.
It’s a collaborative process, and before pen goes to paper, we both agree on the targets for the new design. We always start with an audit of your current packaging. We need to understand your current fulfilment process. With fresh eyes we may be able to spot problems you’re not aware of.
The design and development phase that follows will vary depending on your needs. It may be a shorter branding exercise or it could be a more involved technical project to develop a modular packaging system. But regardless you’ll be kept in the loop as the design evolves.